THE STORY

Why we love what we do

 

 

Year Zero London was started eight years ago by the Mazzilli family – Louise, Tatum and Rocky– and is a free-spirited independent brand based off the trendy and iconic Carnaby Street, in the heart of Soho London. 

 

Their shop on Beak Street is one of London’s best kept secrets, frequented by international mega stars like Beyonce, Nicki Minaj, Will.I.Am, Lana Del Ray and Jason Derulo, Cara Delevigne , Rita Ora, Pharell,….to name but a few. 

 

Year Zero London offers a totally unique and individual experience including a bespoke service for customizing and hand painting art on vintage Louis Vuitton trolleys, Hermes Birkins and other luxury bags. 

 

Year Zero London are the trend setters for today’s discerning consumers, probably the last place where you can still go and meet the artists behind the creations and become part of the creative process yourself. 

 

Bringing in fresh designs each week, one of a kind t-shirts embellished with quilted applique skulls, others hand painted in dripping latex with provocative slogans such as “It’s gonna get worse" or “No-one is coming to save you” are staples of the brand. 

 

It is Year Zero’s attention to detail and bespoke work on each and every piece that ensures the brand stands out from anything else on the market. 

 

Its jewellery collections made up of hand crafted pieces have become part of the brand’s unique identity. Made from multiple layers of acrylic and mirror, encrusted with studs and Swarovski crystals, supported on bold gold and silver chains, the jewellery can be bespoke to any clients desires and wishes. 

 

The brand has a huge cult following in Korea and Asia and is worn by K-Pop royalty, G-Dragon, 2NE1, Super Junior, CL, 2PM, Jolin and Kenji Wu from Taiwan, Kyary Pamyu Pamyu from Japan  and Chinese movie star Fan BingBing who topped Forbes China Celebrity 100 in 2013 and 2014. 

 

Year Zero London clients are philanthropists of Independent fashion. They are confident, autonomous and adventurous, rebels with free spirits and citizens of the world. They love Year Zero’s originality and share our freedom of expression. 

 

All Hail The New Breed.